The 10 Best MailChimp Alternatives to Consider in 2024

If you’re looking for the best Mailchimp alternatives in 2024, don’t worry, you’re not alone. 

Email marketing is still one of the most valuable advertising options out there, offering an average return of investment of $36-$40 for every dollar spent. But getting the most value out of your email marketing strategy starts with choosing the right platform. 

Mailchimp stands as one of the most popular email marketing platforms around, supporting over 12 million users worldwide with an easy-to-use interface, great templates, and affordable pricing. But it’s not the right solution for everyone. 

After experimenting with MailChimp ourselves and working with MailChimp experts, we can see the appeal. The platform is great for beginners, and it even features advanced AI tools for content generation and segmentation. However, it has its downsides, such as limited customization options and basic analytical tools.

So, what should you choose to run your email marketing campaigns if MailChimp doesn’t meet your expectations? Read on for our top picks for both free and paid platforms.

Why Look for MailChimp Alternatives?

As we mentioned above, people do love Mailchimp. It’s one of the most user-friendly tools out there, with its drag-and-drop templates, easy-to-create workflows, and new generative AI features. 

It can even integrate with platforms like Facebook Ads and Google Ads. Plus, you can use Mailchimp to build a website too. However, while MailChimp excels at things like seamless integration and simple functionality, it’s lacking in a few key areas.

You might want to consider MailChimp alternatives if you want:

• A more generous free plan (MailChimp’s is pretty limited).
• Advanced customization and design options.
• In-depth A/B testing on cheaper plans.
• Enhanced conversion funnel options.
• Ecommerce-focused email marketing features.
• More affordable paid plans.
• Stronger list and segment management. 

You can learn a little more about the pros and cons of MailChimp here. If you’ve already made up your mind to search for a competitor, let’s dive in. 

The Best MailChimp Alternatives: Free Options

MailChimp offers a free plan to beginners, which allows you to send up to 1,000 emails a month and supports both a single user and a single audience. You also get forms and landing pages, but the rest of your features will be extremely limited. There are a few Mailchimp Alternatives that offer much more impressive free plans, such as:

1. MailerLite: Best Free Option for Ease of Use 

Pros:

• Exceptional ease of use
• Convenient email editor
• Significantly cheaper paid plans
• Strong landing page builder
• Decent email template gallery

Cons:

• Limited email marketing automation tools
• Lengthy review process
• Basic reporting and analytics

MailerLite is a tool we’ve used numerous times in the past for both transactional emails and newsletters. It’s straightforward, user-friendly, and intuitive, with a sleek and clean dashboard anyone can learn to use. Like MailChimp, MailerLite has also recently begun adding AI to its service, giving you an assistant that can generate emails, subject lines, and more with a few prompts. 

MailerLite also offers free access to landing pages and website design tools, a convenient drag-and-drop editor, sign-up forms, and pop-ups. Plus, it has a fantastic range of comparative reporting options for A/B testing. Notably, the automation features aren’t quite as advanced as what you’d get from MailChimp, and the reporting and tracking tools have issues (no social tracking options).

However, MailerLite does give you a lot of value for the cost, even if you upgrade to the paid plans. The cheapest plan even offers “dynamic emails”. 

The Free Plan

MailerLite’s free plan supports 12,000 monthly emails (12 times as many as MailChimp) for 1 user. It also comes with support for 10 landing pages, a website, comparative reporting, sign-up forms, and pop-ups. Paid plans start at $9.99 per month for unlimited monthly emails, 3 users, multivariate testing, and more templates. 

Best for: Companies that want all the simplicity of MailChimp alongside a much more generous free plan for beginners. 

2. ConvertKit: Best for Personalized Email Campaigns 

Pros:

• Flexible tagging for advanced segmentation
• Custom domain name options for landing pages
• Excellent customer support
• Useful content creator network
• Intuitive email editor

Cons:

• Limited A/B testing
• Less flexible templates

Designed with a focus on creators in the digital marketing landscape, ConvertKit is a fantastic tool for companies who don’t need too many advanced features, but still want to create highly personalized campaigns. The platform comes with access to valuable tools, like the Content Creator network, which can help you to expand your reach. 

Plus, there’s a relatively intuitive email editor, although it focuses more on text-based, basic emails than highly attractive messages, with templates like the ones you get from MailChimp. ConvertKit really excels at email list management, allowing you to tag contacts for better segments.

Plus, there are impressive automation capabilities available and a lot more landing page templates to choose from than those on MailChimp. 

The Free Plan

ConvertKit’s free plan is a little more robust than the one MailChimp offers. You can send emails to up to 10,000 subscribers, although you can only create one email sequence. However, you’ll also get unlimited landing pages, email broadcasts, opt-in forms, and audience segmentation. 

Best for: Smaller companies that want to send simple emails to their audience without compromising on personalization options. 

3. Brevo: Best for List Management

Pros:

• Excellent list management
• Support for email and SMS marketing
• Affordable pricing
• Advanced automation workflows
• Convenient drag-and-drop editor 

Brevo, previously SendinBlue, has long been one of our favorite MailChimp alternatives. It’s a great tool for sending robust automated email campaigns, and it even supports SMS marketing too. Like MailChimp, it offers a sleek drag-and-drop editor, which also works on mobile devices. 

Plus, you’ll have access to a huge range of professional-looking email templates, as well as tools for sending SMS messages, WhatsApp campaigns, and transactional emails. There’s a built-in landing page builder, great tools for segmentation and behavioral targeting, and a range of integrations to choose from, too. Plus, on certain plans, you can access advanced heat mapping tools. 

Brevo lacks the AI functionality of MailChimp, and like some other free alternatives, can struggle with deliverability rates, but it’s great value for money all-around.

The Free Plan

Brevo’s free plan includes support for up to 300 emails a day, as well as advanced segmentation, workflows, APIs, and transactional emails. The downside is that all of your emails will include Brevo branding, and you’ll have to pay extra to add SMS. Paid plans start at $25 per month for up to 20,000 emails per month. 

Best for: Exceptional list management and cross-channel promotional strategies. 

Mailchimp Alternatives: Premium Options

Now we’ve covered a few of our favorite MailChimp alternatives offering free plans, let’s dive into the top choices for companies who need premium accounts. Notably, we recommend upgrading to a premium plan with any email marketing tool when possible, as it should help you optimize your email marketing strategies with more advanced features. 

1. ActiveCampaign: Best for Robust Features

Pros: 

• Highly customizable workflows and templates
• Advanced automation and analytics
• Omnichannel marketing solutions
• Built-in CRM system
• Powerful funnel options

Cons:

• Slightly higher learning curve
• No free plan

ActiveCampaign is a comprehensive marketing platform that helps you optimize your growth with world-leading marketing automation features. It goes beyond standard email marketing with tools for creating dynamic content, managing your audiences, and leveraging generative AI. 

Like MailChimp, it can provide access to landing pages and forms. However, it also offers far more robust analytical tools, with in-depth reports for every type of campaign. You can even create workflows that combine different marketing strategies, like email and SMS. Plus, unlike MailChimp, ActiveCampaign has its own built-in CRM. 

You can use the customer relationship management tools to create complex and personalized sequences, and sales funnels that turbo-charge your revenue. ActiveCampaign also outperforms MailChimp in terms of list management, although it does take a lot longer to learn how to use all the features on this platform.

Pricing:

Prices for ActiveCampaign can be quite high, starting at $49 per month (paid annually), for Landing pages, 1000 contacts, 3 users, and integrations with various ecommerce and website-building platforms. If you want to leverage AI features, you’ll need to upgrade to the $149 per month plan, and there’s an even more advanced plan available for $259 per month.

Best for: Organizations looking for comprehensive lead scoring, CRM, and funnel-building tools built into their email marketing service.

2. MooSend: Best for SMBs 

Pros:

• Easy-to-use interface
• Unlimited emails for up to 1000 subscribers
• Sign-up forms and landing page builders
• Real-time analytics
• Excellent list segmentation

Cons: 

• Fewer integrations
• Some issues with deliverability

MooSend is another of the top MailChimp alternatives that offers exceptional ease of use. It has a straightforward interface and offers a lot of the same features as MailChimp, including form-building and landing page creation tools. Plus, there’s an AI subject line optimizer and content A/B testing options to help you make the most of your campaigns.

Where MailChimp struggles a little with advanced automation options, MooSend gives you tons of pre-made automation templates, as well as access to tools for website activity tracking and setting up your own triggers. Plus, even if you decide to upgrade from the generous free plan, MooSend offers more value for money than MailChimp. 

Even the cheapest plans come with advanced segmentations, a visual automation builder, and a fantastic range of landing pages. However, MooSend’s deliverability could do with some improvements, and there are fewer integration options to choose from. 

Pricing: 

MooSend’s free plan includes unlimited emails for up to 1,000 subscribers, and 1 automation workflow, landing page, and contact form. Notably, however, the free plan doesn’t last forever, you will have to upgrade to a plan starting at $9 per month after the first 30 days. However, the pricing is definitely a lot more affordable than the packages you’d get from MailChimp. 

Best for: Smaller businesses looking for an affordable email marketing solution that can scale with them, and offer access to unlimited emails. 

3. Klaviyo: Best for Ecommerce Email Marketing

Pros:

• Highly intuitive platform for beginners
• Lots of campaign customization options
• Sophisticated automated workflows
• Fantastic A/B testing on all plans
• Robust range of integration

Cons:

• Slightly higher learning curve than MailChimp
• Can be quite expensive

Klaviyo is a fantastic marketing automation platform, specifically designed to support ecommerce companies. The platform focuses on empowering growth, allowing companies to create personalized experiences for customers across both email and SMS. 

You can design automated alerts for people who shop on your online store with the platform, offering insights into order updates and cart reminders. You’ll also be able to set up comprehensive benchmarks that help you determine how you’re performing compared to other people in your industry. Although Klaviyo doesn’t support as many email marketing channels as MailChimp, it does integrate with more than 300 tools and has its own AI features. 

Plus, Klaviyo offers more granular customization for your automated workflows and email templates. It also recently began offering “push notification” options, making it ideal for companies who want to connect with mobile consumers. 

Pricing:

Klaviyo does offer a free plan which supports 500 monthly email sends, and 150 SMS/MMS credits. This plan also includes access to integration, segmentation options, a drag-and-drop automation builder, and templates. Paid plans start at $20 per month and increase depending on your number of contacts and the number of emails you want to send. 

Best for: Ecommerce companies who want to create highly engaging campaigns to help convert customers and increase order values. 

4. HubSpot: Best for Integrated CRM

Pros:

• Excellent free tools for beginners
• Comprehensive personalization and customization
• Email analytics and A/B testing
• Marketing automation workflows
• Built-in CRM

Cons:

• Expensive premium plans
• Slight learning curve

HubSpot might be better known for its CRM technology, but it also offers access to a wide range of email, sales, customer service, and marketing tools. HubSpot provides companies with entire toolkits they can use to grow their operations and engage customers. The email marketing features, built into the marketing hub, align with a range of paid advertising and SEO tools. 

With HubSpot email marketing, you can access most of the same features you’d get from other MailChimp alternatives, such as customizable templates, A/B testing, list segmentation, email analytics, and marketing automation workflows. 

While the overall toolkit is more expensive than paying for a MailChimp plan, HubSpot benefits from access to an integrated CRM (customer relationship management) platform. This makes it easier to keep track of your relationships with customers through the sales cycle. 

Pricing: 

HubSpot offers a free plan you can use to send up to 2,000 emails per month to unlimited subscribers, although the features and templates are relatively basic. More advanced plans start at $20 per month for the starter plan, which also includes access to ad retargeting and website analytics. After that, prices increase to $800 per month. 

Best for: Access to a built-in CRM solution, as well as scalable tools for other omnichannel digital marketing strategies. 

5. EngageBay: Best for Comprehensive Marketing 

Pros:

• Affordable pricing plans
• Exceptional customer support and service
• Dedicated CRM features
• Easy-to-use design tools
• Support for multi-channel marketing

Cons:

• No desktop application
• No automation options on the free plan

EngageBay might not be as well-known as MailChimp yet, but it’s quickly gaining steam as one of the most popular all-in-one marketing tools. Unlike other MailChimp alternatives, this platform doesn’t just support email sequencing, broadcasts, and marketing. It also allows you to create your own help desk, live chat system, landing pages, and forms. 

The comprehensive platform comes with excellent tools for segmentation and email personalization; task management features to keep your team on track, and a built-in CRM. You’ll also access custom reporting tools, A/B testing for emails and landing pages, and web analytics. 

What’s more, EngageBay is great for teams, with flexible workflows, a social media suite, team management tools, and milestone tracking. However, it isn’t quite as easy for beginners to use as MailChimp and lacks a desktop application. 

Pricing

There’s a free plan for EngageBay, which includes email marketing, lead grabbers, landing pages, CRM, access, live chat, and a helpdesk, plus support for 250 contacts. After that, prices start at $12.74 per month for up to 500 contacts, with more advanced solutions like web pop-ups and SMS marketing. Even the more advanced plans, like Growth for $55.24 per month, offer better value for money, with A/B testing, call records, and service automation.

Best for: Companies looking for a comprehensive platform for managing their teams and end-to-end digital marketing strategies.  

6. GetResponse: Best for Automation 

Pros:

• Powerful marketing funnels and automation
• Segmentation and personalization with behavioral tagging
• Payment gateway integrations
• Extensive email analytics
• Multi-media center

Cons: 

• Limited features on less expensive plans
• Limitations on the number of files you can store

GetResponse is one of the most powerful email marketing platforms available, particularly for companies looking to boost their sales. Not only do we find this platform exceptionally easy to use, but we also love all the extra features it comes with, such as an iOS/Android app, free stock images, and a comprehensive conversion funnel feature. 

GetResponse is great for audience segmentation and automation. You can create workflows that trigger sales actions, A/B tests, and even removal from segments based on various factors. You can even automate the process of moving customers between segments. 

Plus, there are features here that you won’t get in any other email marketing solution, such as a conversion funnel feature for creating sales funnels. There’s even a multimedia center for storing content for your campaigns, although storage is limited.

Pricing:

There’s no free plan for GetResponse, but you can access a 30-day free trial. After that, the subscriptions start at a decent $13 per month for up to 1,000 contacts, with an AI email generator, website and landing pages, sign-up forms, and popups. If you want to access sales funnels, you’ll need at least the mid-level plan, starting at $44 per month.

Best for: Creating comprehensive automated campaigns with AI support, advanced segmentation, contact scoring, and sales funnels. 

7. Omnisend: Best for customer engagement

Pros:

• 100s of highly customizable templates
• Comprehensive A/B testing and email analytics
• Marketing automation workflows
• SMS and Web push notifications on every plan
• Remarketing and custom audiences

Cons:

• Some issues with deliverability
• Limited free plan

Omnisend is another of our top MailChimp alternatives that supports omnichannel marketing. Not only can you create highly attractive email campaigns with a range of templates, but you can also design web push notifications and SMS campaigns. It’s also excellent for ecommerce, as it integrates directly with platforms like WooCommerce and Shopify. 

Like MailChimp, Omnisend offers a range of automation options for online stores, such as cart recovery workflows. It also supports remarketing audiences and custom Facebook audiences. Plus, it gives you unique ways to collect more leads, like “wheel of fortune” incentives. 

You can also take advantage of advanced segmentation with Omnisend, arranging customers into categories based on which products they bought and when. However, we did notice some issues with deliverability on Omnisend’s platform. 

Pricing

There’s a free version of Omnisend for 250 contacts, 500 emails a month, and 500 web push notifications a month. Paid plans start at a very reasonable $16 per month for 500 contacts and 6,000 emails per month, plus unlimited web push notifications. However, you won’t get advanced reporting until you upgrade to the plan, which starts at $59 per month.

Best for: Organizations looking for unique ways to engage or re-engage their audiences, particularly in the ecommerce sector. 

What to Look for in the Best MailChimp Alternatives

There are plenty of MailChimp alternatives out there, from free options to premium solutions that support omnichannel marketing. If you’re not sure how to narrow down your search, here are a few key points worth considering:

• Ease of use: One of MailChimp’s biggest selling points is its ease of use. You shouldn’t need coding or design experience to take advantage of the best email marketing tools. Make sure you can access simple solutions, like a drag-and-drop editor and pre-made templates.
• Analytics: Analytical and reporting features are crucial for making the most of your email marketing budget. Look for MailChimp alternatives that combine robust A/B testing with comprehensive and customizable reports and real-time notifications.
• Landing page and form builders: If you want to grow your email list, choose an email solution that also allows you to build attractive forms and landing pages. Some options will even allow you to add your own custom domain to these pages. 
• Automated workflows: The best MailChimp alternatives should provide you with automation tools you can use to create powerful workflows and campaigns. Make sure you can experiment with a wide range of triggers and automation options.
• Segmentation: Advanced segmentation tools ensure you can divide your email list into smaller, more targeted groups, based on their behavior, demographics, or interests. The more you can personalize your email campaigns, the more likely you are to convert customers. 
• Integrations: The ability to link your email marketing software with other tools, such as your CRM, ecommerce platform, and CMS, will save you a lot of time and headaches. Notably, of course, some platforms already include these tools.

Choosing the Right MailChimp Alternatives

There’s no one-size-fits-all strategy for selecting the best MailChimp alternatives. We chose the options above based on their ability to outperform MailChimp in various areas, such as offering better free plans, more list management features, or stronger automation options.

The right solution for you will depend on the goals and needs of your email marketing strategy, as well as your budget. Once you’ve chosen the MailChimp alternative that’s right for you, make sure you can get the most out of your investment by working with an email marketing expert.

At Growth Collective, we can match you with an email marketing specialist who knows how to leverage the full features of your platform and scale your conversion rates.

Get in touch to learn more. 

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FAQs

Who is MailChimp’s biggest competitor?

MailChimp has a lot of major competitors in the email marketing space, including MooSend, HubSpot, ActiveCampaign, Omnisend, and GetResponse. All of these platforms offer similar features to MailChimp, but can also outperform the solution in some areas too.

Are there free alternatives to MailChimp?

There are plenty of free alternatives to MailChimp, such as Brevo, MailerLite, and even ConvertKit, with their generous free plans. Other companies also offer free plans with pared down features, or free trials you can use for a limited time. 

What’s cheaper than MailChimp?

MailChimp is quite an affordable platform, but there are other cheaper options out there, such as Brevo, MailerLite, and MooSend. However, it’s worth checking whether you’re getting the same functionality from each competitor before you choose an alternative based entirely on price.

Why shouldn’t you use MailChimp?

MailChimp has a lot of great features, but some of its plans can be more expensive than those offered by alternative companies, and the automation features are somewhat limited. You also won’t have as many email customization options on MailChimp as you would on alternative platforms.

Is Klaviyo better than Mailchimp?

Klaviyo has a lot of benefits over MailChimp, such as access to more advanced automation solutions, specifically for ecommerce platforms. Klaviyo is the better option if you’re looking for ecommerce marketing solutions, although MailChimp is slightly easier to use and less expensive.